A study of U.K. and U.S. executives dealing with internet of things deployments finds perceptions of value have shifted over the last year. A year ago, respondents said “competitive advantage” was the IoT value proposition, Eseye says.
This year, it appears a majority of respondents are looking for operational efficiencies and lower costs. Where a year ago the strategic rationale was prevalent, today’s emphasis seems more focused on the tactical: revenue and profit gains (though what is the point of competitive advantage if not higher revenue and profit?).
The 500 surveyed organizations operate between 1,000 and 5,000 IoT devices. There are differences between respondents in the U.S. and U.K. markets, however.
The top benefit cited for IoT projects in the U.S. was operational efficiencies (31%). The
top benefit cited by UK respondents was increasing profit (30%).
The biggest hurdle for UK respondents to overcome with their IoT initiatives was managing multiple carrier or provider contracts (24%). US respondents had three biggest challenges in equal shares with security of the devices and environment; device onboarding, testing and certification; and importing existing MNO contracts into the IoT estate (all 23%), Eseye says.
When comparing the biggest year-on-year challenges, security of the devices and environment was the biggest hurdle for all respondents in 2021, and for U.S. respondents. Whereas U.K. respondents said their biggest challenge in 2021 was cellular connectivity across countries, regions and locations.
In the U.K., private 5G/LTE networks were the top technology driver (36%), while intelligent edge hardware (37%) was the most popular in the U.S. market.
It might also be hard to clearly separate IoT from edge computing. The desire to gain operational efficiencies also was viewed as linked to the value of computing at the edge, the report notes.
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