The cloud computing sales journey can range from three months to more than seven months, says Spiceworks.
Some 29 percent can make a decision within three months or fewer. About 27 percent make a decision in four to six months. In 32 percent of cases a decision takes seven months or longer.
As you would anticipate, decisions take longer at bigger firms.
In the vast majority of organizations (91 percent), there’s no single decision maker that exclusively owns the entire cloud buying process, a survey by Spiceworks finds.
Instead, the purchase process is almost always a collaborative effort involving a group of key stakeholders that comprise the “buying collective.”
The median number of influencers involved in cloud purchase decisions:
Three — Small business
Five — Medium businesses
10 — Large businesses
An estimated 50 percent of workloads will run in the cloud by 2023, up from 40 percent in 2021, says Spiceworks.
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