Monday, June 21, 2021

Microsoft Azure is Not "Apples to Apples" When Looking at Market Share

Cloud services spending keeps growing, as you would expect. But Microsoft’s installed base is inflated, when compared to other suppliers. So Google probably actually holds second place among U.S. hyperscale computing as a service suppliers.


The “intelligent cloud” segment of Azure probably represents only about 35 percent of total Azure revenue. Another third of Azure revenue comes from productivity suite revenues. Also, 32 percent of Azure revenue comes from operating systems, productivity suites, Xbox, Surface and advertising. 


I personally do not consider those revenue sources a “like to like” comparison with AWS cloud computing as a service revenues. Actual Azure cloud computing revenue. might be as low as $4 billion a quarter. The point is that any analysis of cloud computing market share based on Azure revenue is incorrect. 


Azure cloud computing might be only a bit larger than Google Cloud, which generated about $3.4 billion quarterly revenues recently. 


An estimate of cloud hosting share by Kinsta, for example, has Microsoft holding a one-percent share, compared to Amazon at six percent. To be sure, hosting is but one product sold by the hyperscale computing as a service giants, but it provides some glimpse of Azure’s actual share of computing services, rather than server sales, productivity suites, gaming consoles or advertising. 


That analysis shows Google having three percent share, for example. 


source: Kinsta 


source: Kinsta


China spending on cloud services grew 55 percent in the first quarter of 2021, says Canalys, increasing spending 2.1 billion (€1.77 billion) over first quarter of 2020 levels and up $200 million (€168.13 million) sequentially.


source: Canalys 


U.S. cloud services spending grew 29 percent in the first quarter 2021 to $18.6 billion, up $621 million sequentially. 


source: Canalys 


In the fourth quarter of 2020,  global cloud services spending grew $10 billion. 


source: Canalys 

 

source: Canalys  


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